Remaking the future of plastic
We all want to reduce plastic waste and keep it out of our environment. For too long, some plastics have been considered disposable — something that could be used once and thrown away. But, by recognizing the value of used plastics, we can change our perspective, our behavior and the world.
of ocean plastic comes from land-based sources
Ending plastic waste won’t happen overnight
But the process has already begun. With newly designed products, new types of plastic and technological advances in recycling plastic laying the groundwork for big changes in the industry and our world, plastic is already becoming backpacks, shoes, furniture, new packaging and even fuel. By working together, plastic makers, retail brands, governments, NGOs and individuals can experience the benefits of reuse of our valuable resources and reduce the impact of plastic on our environment.
Committed to the Goal
of all plastic packaging will be reusable, recyclable or recoverable within 10 years
Our united belief is that plastic can be a reusable resource without creating plastic waste. Through innovative ideas, groundbreaking technologies and working relationships with dedicated partners, we’re focused on goals that will create new possibilities for used plastic and work to end plastic waste.
Our goal is that 100% of plastic packaging used in the U.S. will be reusable, recyclable or recoverable by 2030, and all plastic packaging will be recycled or reused by 2040.
A Renewable Lifecycle
Circularity considers plastic lifecycles from first use to reuse
The circular economy and circularity
Imagine every new plastic product having a renewable lifecycle, going directly from being used once, to being used again (and again), to being used for other purposes. This is the basic idea behind the circular economy. If you haven’t heard of the circular economy, sometimes referred to as “circularity,” it is a critical component of eliminating plastic waste while still being able to take advantage of all of the benefits plastic provides. At its simplest, it means reusing rather than discarding materials. It is the next step in developing a more sustainable model — actually “conserving” plastic — and the proper direction for our future.